Your school's website is either working for you or against you. There is no neutral. If enrollment growth is on your radar (and if you're reading this, it is), SEO should be near the top of your priority list. Below, we break down exactly how to make Google work in your favor.
Written By: Adam Bennett | February 02, 2026
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Hiring the wrong school marketing agency doesn't just waste money. It wastes time, credibility, and momentum during the most important time of your enrollment year. You'll spend six months fixing their mistakes instead of closing families. We've seen it happen repeatedly—schools hand over their enrollment goals to agencies that don't understand education, don't know their funnel, and deliver cookie-cutter strategies built for e-commerce. The good news? You can spot these agencies before you sign a contract. Here's what to look for in a school marketing agency that actually gets results. Whether you're deciding to outsource or handle marketing in-house, the evaluation criteria remain the same.
Written By: Adam Bennett | January 30, 2026
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
We've all seen it: a school sends out a vague email asking three agencies to "tell us what you'd do for our marketing." The responses come back wildly different. One agency quotes $50,000 a year for services that the other offers at $15,000. No wonder you're confused.
Here's the truth nobody tells you about marketing RFPs: garbage in, garbage out. Send a sloppy request for proposal, and you'll get sloppy responses. Write a clear, detailed RFP, and suddenly you're comparing real apples to real apples. We've helped K-12 private schools across America work through this exact problem, and the difference between a well-written RFP and a half-baked one is the difference between hiring the right agency for your school's marketing needs and hiring a mistake.
This guide gives you everything you need to write a school marketing RFP that actually works.
Written By: Adam Bennett | January 26, 2026
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You're standing in your school's main office, looking at the pile of recruitment tasks that have landed on someone's desk—usually someone who already has three other jobs. The question inevitably arises: Should we hire a marketing agency, or can we handle this ourselves? If you've asked this question, you're not alone. But the honest answer depends less on ideology and more on data, capacity, and what you're willing to sacrifice.
Let's talk about the real tradeoffs between DIY private school marketing and hiring a professional agency. Both approaches have merit. Neither is inherently wrong. But both have a breaking point—a moment when they stop serving your school and start serving your panic.
Written By: Adam Bennett | January 23, 2026
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
