It ultimately comes down to marketing when it comes to growing enrollment at a private Christan school. You have to tell your school's story to attract parents, caregivers, and families. The stories you tell need to entice them to join your community.
These families usually have multiple options, from public school, home school, and other private schools in your area. Storytelling and marketing are how you stand out!
Parents typically have a list of questions in mind when they begin their school search:
- What makes your school different?
- What are the criteria for hiring teachers and faculty?
- What is the school's mission, philosophy, and religious affiliation?
- How can we, as parents, be involved?
- What are the expectations for communication with parents?
- What results can we expect if we send our child to this Christian school?
- What are the school's challenges? What are the areas at the school that need improvement?
You may have heard the saying, “We are all singing from the same page.” When marketing your school, you must ensure that all your advertising and marketing materials are “singing from the same page.” Therefore your website, social media presence, and personal interactions should all be consistent when answering the questions listed above.
Make sure that you deliver on what you promise regarding communication and scene-setting. This will reassure parents they are making the right choice. If you do this right, they can see their child or children at your school, in your classrooms, in your seats, learning from accredited Christan teachers if you can paint that picture for them.
Knowing a prospect's motives, in this case, the parent, allows you to create buyer personas and narrow the target of your advertising and marketing tactics.
Written By: Adam Bennett | March 02, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In an ideal world, every student who would be a good fit for your Lutheran private school would apply.
However, with stiff competition and a plethora of information on Christian private school education, it's even harder now to make parents and students aware of your school in the first place.
Furthermore, just a small percentage of parents who have heard of your school will decide to apply. So, what can you do to raise initial awareness of your institution while also improving private school enrollment?
Creating a private school marketing strategy centered on your enrollment funnel could be the solution.
Understanding the private school enrollment funnel is the first step in properly optimizing your marketing.
Here's an explanation of how the enrollment funnel works, how to create marketing materials for each stage, and how to differentiate your marketing strategy within each stage to appeal to your two most key marketing personas (students and parents).
Written By: Adam Bennett | February 23, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
It used to be so straightforward, didn't it? When it came to promoting your Lutheran Private School, you would prepare a beautiful brochure or postcard, mail it to prospective families, and then sit back and wait for the phone to ring and admissions appointments to be scheduled. Unfortunately, that is no longer the case.
Schools are now required to have a marketing plan in order to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want to get an excellent education at a price they can afford, and of course, like any parent, they only want the best for their child. LCMS Private Schools are in a competitive industry, yet many struggles with marketing. So, how can you get your Christian private school known, and where should you focus your marketing efforts?
Here are some things to think about if you want to maximize your marketing efforts:
Written By: Adam Bennett | February 07, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to increase enrollment in your private school? Many schools face this challenge, and it is not only about their enrollment. They face difficulties in their marketing efforts, too.
Written By: Adam Bennett | September 08, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
