In today’s highly competitive environment between brands and companies, that common ‘lowest offer bait may not be enough to convince people to buy your products or services. Market places are now dominated by content creation that aids businesses to gain traffics for their websites. Therefore, growing a business in a content-dominated space without content marketing is like writing without a pen—you’re merely exerting efforts but achieve no result. Digital problems require digital solutions and one way of solving online marketing problems is by moving closer to what people really need, like what search engine marketing strategy does.
This article is a comprehensive guide about search engine marketing and how it works.
Written By: Adam Bennett | September 03, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Vectors are, frankly, awesome, and their flexibility is unmatched! They can be utilized to add flair to your user interface, interest to your hero images. You may utilize them to breathe new life into a tired landing page. They are simple to apply to items and merchandise.
In appreciation of the modest vector image, we've compiled a list of 43+ websites with free vector images and a basic rating between 1 and 5 stars, with five being the best. You'll find a little bit of everything in this list, so you won't have to spend hours searching the internet for the vector image that suits your fancy or project. Let's get started.
Written By: Adam Bennett | September 01, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
If your business is still stuck with traditional marketing (non-digital marketing), this is a stern warning you need to heed. Traditional marketing does not work anymore in today’s modern world.
Excuse the word, but being traditional in marketing may just be a sign of incompetency, or worse, stupidity.
Online is where most customers are. The latest reports placed the ratio of B2B buyers who do research online at 94%. On the other hand, B2C buyers research online 97% of the time before deciding to purchase.
That places your chances of making sales at about 5% because you are stuck with the old ways, and to think that such a small portion is not yours alone. You have to fight with your competitors, and competition is even stiffer than before.
Written By: Adam Bennett | August 30, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
I will be the first to admit that in the web and online marketing space, we love our acronyms and abbreviations almost as much as the military and big business. With that being said, what the heck is a CRM? CRM stands for Customer Relationship Management (CRM) software.
It is a database that is used to keep track of client actions, leads, and sales opportunities. Logging this critical information gives insights to your sales, marketing, customer support, and financial teams or simply allows you to help keep track of everything and adjust interactions to improve your client relationships.
CRM software is frequently confused with comparable business programs such as content management system (CMS) or customer data platform (CDP) software. CMS software is used to create and publish website content. CDP software gathers consumer data from many sources, such as web forms and social media accounts, in order to evaluate and anticipate customer behavior.
Written By: Chad J. Treadway | August 25, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
You may find this shocking, but most new home building contractors and home remodelers aren’t utilizing their websites to generate viable leads. Unfortunately, there is a stark reality between the number of possible leads generated each month and the percentage of contractors that can accurately track marketing ROI.
Cube Creative Design is an inbound marketing agency specializing in helping contractors and subcontractors in the new home construction and remodeling space. While we recognize that not all marketing initiatives can be performed immediately, to help you out, we have compiled a list of three quick marketing techniques that you or anybody on your team can implement in about 30 minutes.
Written By: Chad J. Treadway | August 18, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Local search engine optimization (Local SEO) is a branch of search engine optimization (SEO) that focuses on optimizing a website to be found in local search results on Google (being the primary and the focus for most of this post), Bing, Yelp, Trip Advisor, Waze, Apple Maps, etc.
You may be asking why I need to be concerned with this; I have been here for 10, 20, or 50 years?
Unfortunately, it doesn't matter how long you have been in business. What matters most is can you be found online for what you offer. I often tell clients that I know you have been there for 20 years and are an expert. The problem is the search engines don't, and that's all that matters now. Also, some techniques used in traditional SEO work for local SEO; however, there are other significant differences that need to be addressed.
Therefore sit down and buckle up as we take a journey through Local SEO.
Written By: Chad J. Treadway | August 16, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The first thing that should come to mind in marketing your private school is higher-quality learning, followed by a high-quality social environment. If those two have been established, the next thing to do is build an audience.
Here are eight techniques you can tap to market your school. Make sure to consult a school marketing specialist to help you out. Your consultant will work with you on the following:
- Building a Facebook community
- Improving your website
- SEO – Improving your organic visibility
- Using Google Adwords to drive search traffic
- Engaging with students and alumni via LinkedIn
- Communicating through email newsletters
- Learning from competitors
Written By: Adam Bennett | August 12, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let’s face it, as a small business owner; it can be a challenge to develop a marketing plan, let alone a digital marketing plan. How do you know if your plan is as thorough and effective as it could be?
To alleviate some of that anxiety, we've produced this guide to help you the small business. It will walk you through the process of developing a marketing plan that leaves no stone untouched.
Let's take a look at the five most important components of a complete marketing plan for 2022.
Written By: Chad J. Treadway | August 10, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Most home builders and remodelers pay very little attention to content when it comes to marketing their business through a website, blog, e-book, or any other online platform. It is probably because we have a common perception that good content is all about having a good design to attract more audiences. Although a good design and a picture gallery are essential for marketing the business of home building and remodeling. Did you know that you also need good content to rank higher in search engine results?
Content Marketing for home builders and remodelers is a tricky task as your field is highly technical and requires knowledge of engineering, architecture, design, and other technical specialties. Due to the inherent technical nature of your field, it becomes difficult to market your content as your target audience may not necessarily have all that technical knowledge. This blog will talk about the lessons we have learned that can make your marketing content attractive enough to help you get more homeowners.
Written By: Chad J. Treadway | August 03, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
No one wants their website hacked. As web developers and website hosts, we do our best to prevent it from happening. However, it seems inevitable that hackers will strike, and even government is not immune. No matter the size of your business, you need to be risk-averse and have a risk management plan in place so that if and when it happens, you are ready to get the website working again as soon as possible.
Written By: Chad J. Treadway | July 26, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Chances are you have heard the phrase “content is king.” It makes perfect sense: people want information before making decisions or forming opinions. So, where does this content originate? What happens if you’re not a writer or particularly good at marketing? What happens when your audience tunes you out?
Larger companies may have the resources to invest in an in-house content creator(s). Smaller businesses typically don’t have the resources to bring on an extra person. Regardless of whether you have the staffing to create your own branded content, a content bottleneck prevents content from getting to clients as fast as you’d like. The top five content bottlenecks we typically hear are, I don’t know how, a lack of time, an inability to produce enough, an inability to produce the right kind of content, or a lack of budget.
Written By: Adam Bennett | July 22, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Recently we had a couple of clients who wanted to move their services to another vendor. This may not seem like a big deal, but moving your website or performing a website migration can be a bigger task than one might think. This is especially true if you have engaged in any type of content marketing. In this post, I want to provide you with four examples of clients who moved, the mistakes they made, and how they could have been remedied and provide you with a checklist of what you should do and look out for if you want to move your website and marketing efforts to another agency.
Written By: Chad J. Treadway | July 20, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.