When you are a small business, you aren’t going to have the budget that bigger corporations have. Therefore you have to get creative with your marketing strategies. Luckily there are plenty of things small businesses can do to attract and maintain a client base.
If you are looking for marketing strategies to help your small business, then you are in luck. I have compiled a list of our top 20 most popular marketing ideas to help your small business grow!
Written By: Chad J. Treadway | September 28, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The online buyers’ journey has gained complexity since mobile devices took the lead and mobile-friendly design began to dictate the market. In today’s digital world, if your website isn’t responsive, you alienate half of your visitors and potential clients, causing you to miss out on revenue. Here, we’ll dive deeply into responsive design and explain why it’s essential to your brand, regardless of your industry.
Written By: Adam Bennett | September 26, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Do you enjoy the autumn season? As the temperature drops, you get out your flannels and head to your local coffee shop for the seasonal pumpkin beverage. You stroll outside and notice the turning of the leaves in your backyard. And nothing beats seeing the leaves change hues before winter arrives.
Not only is the fall and the month of October a great time to consider your budget for the next year, but it is also Cybersecurity Awareness Month. As an internet marketing agency, we felt compelled to offer these tips to help you be aware of your small business’s security.
Written By: Chad J. Treadway | September 21, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Pay-Per-Click Management, or PPC management as it is often called, is the process of organizing and running a company’s Pay Per Click strategy and ad spending to maximize the business’s return on investment (ROI).
Not to answer the burning question of “What is PPC Campaign Management?” First off, it is one of the best ways for small businesses like yours to increase their ROI. Secondly, anyone with a considerable amount of experience with pay-per-click campaign management will tell you that the ideal strategy out there is to maximize your exposure while optimizing your expenses. There are several ways to achieve this, but, again, those who are more experienced in the craft would tell you that a consolidated approach works best here.
When it comes to Pay-Per-Click (PPC), that means one must optimize the number of conversions they have with every engagement that they get. This can be made possible through Pay Per Click Management. How this approach is performed is not exactly that difficult or convoluted. You might be surprised at how a few adjustments in your overall social media strategy through this approach can yield maximum benefits for your company.
Written By: Adam Bennett | September 19, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The way consumers buy goods and services, as well as the purchasing process itself, has evolved tremendously. Business cards, commercials, and dazzling advertisements are no longer used to persuade clients to buy.
Modern consumers want high-quality, engaging content as well as personalized marketing. Adapting to today’s consumers is critical for the success of any small business.
But with these new nuances comes all sorts of challenges. It is more challenging than ever to generate new sales leads. But what if investing in lead creation services allow you to save time and effort? You and I know that new leads are the foundation of your company’s success.
The issue is that generating fresh leads isn’t always straightforward. In fact, 68% of businesses report struggling with lead generation. Therefore, don’t let poor lead generation be your small business’s undoing.
Continue reading to discover the several benefits of lead generation services.
Written By: Chad J. Treadway | September 12, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are trying to figure out how to use social media for small businesses, you are exactly the person this post is talking to and seeks to help. Social media marketing is what small businesses should do if they want to ensure good momentum in their marketing efforts, along with other platforms they use for promoting their business locally. Now, you need to be confident that you are starting right with your social campaign. So, here are the top twelve social media tips for small businesses to help you see if you're doing it right or not.
Written By: Hannah Kilpatrick | September 07, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
When it comes to growing your small business, you know that you need to keep adding new clients consistently. The problem most small business owners run into is how much you should spend to attract these new clients. I will attempt to answer this question, help you understand the difference between sales and marketing, help you develop your marketing budget, and provide you with links to sample budgets!
Written By: Chad J. Treadway | September 05, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a small business owner, you know that competing with national brands is hard. They have massive budgets and can throw money at every advertising opportunity coming and going. In comparison, you have to be much more conscious of your limited budget. Therefore it begs the question of how can you compete against these Goliaths?
The answer is simple, invest in Local Search Engine Optimization (Local SEO). If the internet is the great equalizer, Local SEO can be the stones in your sling.
Not only is Local SEO economical it is highly effective at generating highly qualified local leads.
Written By: Chad J. Treadway | August 31, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The appropriate website design is critical when developing an integrated marketing strategy for your small business. The standard for web design is no longer just functionality or visibility; it’s all in the details that influence how a user interacts with your business. From layout to color, these critical factors work together to create a digital tool that, when used effectively, may dramatically boost internet marketing campaigns.
A high-quality brand website is now an essential component of any efficient digital marketing plan, and client expectations for web design are higher than ever. A 2019 Gartner report said that “88% of surveyed B2B customers report that the information they encountered during a recent successful purchase decision was high quality.”
And it appears that, regardless of industry, a current, helpful, and visually pleasant website generates trust with potential clients and, as a result, can influence client acquisition and conversion rates.
Written By: Chad J. Treadway | August 29, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Your website is your digital storefront, and for home service businesses, it's often the difference between a booked schedule and crickets on the dispatch radio. Let's be honest: while you're expertly unclogging pipes, repairing HVAC systems, or installing new roofs, your website might be silently sabotaging your business 24/7.
When a homeowner's kitchen is flooding at 2 AM, or their AC dies during a heatwave, they're not leisurely browsing—they're frantically searching for someone to call. According to HubSpot Marketing Statistics, "92% of searchers will pick businesses on the first page of local search results," and "88% of searches for local businesses on a mobile device either call or visit the business within 24 hours". If your website isn't designed to capture these emergency searchers, you're literally watching money flow to your competitors.
Written By: Adam Bennett | March 10, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
“Digital Marketing” or “Internet Marketing” are umbrella terms that cover a wide range of online marketing strategies, services, and tools. While many businesses can get super specific about their online marketing campaigns and strategies, individuals who manage or own a small business should be familiar with the “big ones” to get a decent notion of where to start.
Countless small businesses have used these major internet marketing services to drive traffic, generate leads, and attract new clients. Investing in one, two, or all of them is a terrific strategy to help build your small business over time.
Here are the top nine internet marketing services to consider if you’re looking to grow your small business.
Written By: Chad J. Treadway | August 17, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The ultimate objective of any marketing effort is to spread the word about your small business and ensure that it reaches the correct people.
However, small businesses employ other strategies to create leads and close transactions. But, the AIDA model has been the most well-known traditional marketing strategy since its creation in 1898!
AIDA stands for Awareness, Interest, Desire, and Action, the four primary phases of the sales funnel employed by businesses worldwide. It is built on high-quality writing that engages and pushes people to buy.
Stay with me, and I'll go through everything in more depth.
Written By: Chad J. Treadway | August 15, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
