When it comes to starting your business you may be wondering if now is the right time? Well I am here to tell you that there are major household names that were started during recessions these include:
- 1908: GM launched in
- 1953: Burger King
- 1957: Hyatt
- 1971: FedEx
- 1973: Microsoft
- 1980: CNN
- 2008: Airbnb
- 2009: Uber
I am not saying that you need to start your business during a recession to become a million or billion-dollar company, but if you are considering starting one, then now might be the right time!
Written By: Chad J. Treadway | August 10, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Social media marketing techniques have become more prominent in today’s business landscape. Business owners have become more interested in the role that digital marketing plays in a business’s overall success.
One feature, mainly, is the cost of social media marketing that successful companies spend. To put things into perspective, Brian Dean of Backlink reports that about 4.48 billion users are currently active on social media worldwide. Not only that, the number of active users is expected to increase from here on.
As social media acts as the bridge between clients and businesses, a working foundation of this bridge would be necessary for businesses to solidify their presence, reputation, and sales in this digital age. Additionally, research shows that more consumers are slowly adapting to gathering their insights on a particular business digitally as opposed to traditional marketing.
As a result, most experts recommend that businesses strengthen their social media presence to reach their target audience and heighten their engagement easily.
In this article, you will find out about the current financial costs and time spent by businesses and the ideal amount you should invest, depending on the qualities of your local business.
Written By: Hannah Kilpatrick | August 08, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
So, you’re thinking about digital marketing on Facebook and how you can use it to grow your local small business. Because of Facebook’s huge audience clout, it can give you a lot of opportunities to engage with a new audience and extend your company’s reach.
Right now, you may have questions about digital marketing Facebook, which this guide can hopefully clarify. How can I start Facebook marketing, and how can I make it work for my business?
What strategies can I use for effective Facebook marketing? What is the cost of Facebook marketing for my business, and when can I see results from marketing through this platform?
These questions and more are explained to guide you on what you should do to increase consumer and client engagement and website traffic using Facebook.
Written By: Hannah Kilpatrick | August 01, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
When marketing your small business on the internet, there are several ways to do it. One such method is through Google Ads, sometimes called pay-per-click or PPC ads.
There are numerous pros and cons to this marketing, such as:
- Pro: Your return on investment is nearly double what you spend
- Con: Mistakes can cost you dearly
- Pro: Ads will let you send people to specific landing pages
- Con: You pay for clicks regardless of conversion
- Pro: Get a leg up on your smaller competitors
- Con: Hard to compete with bigger companies
- Pro: Google Ads can help you focus on the local market
- Con: Keyword pricing can impact your budget
I would be missed if I didn’t also mention that most small businesses will usually spend between $9,000 and $10,000 per month on PPC ads, or as little as a few hundred dollars. Also, the potential of Google Ads is practically limitless.
You may be saying, “this is great, but what about the click-through rate of Google Ads?” “Or how is this going to help me get more business?” Well, that is a bit more of a loaded question that I hope to address in this article further, so without further adieu, let’s get to it!
Written By: Chad J. Treadway | July 27, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Need help on how to use social media to grow your business? Indeed, for any business to succeed in the modern era, first, it should build a strong social media presence.
Using social media allows businesses to:
- Improve their online presence.
- Generate more leads.
- Boost sales by getting viral.
- Retarget past clients.
- Get valuable feedback for better business engagement.
If your boss does not believe in the idea of Social Media Marketing (SMM), perhaps you should spend more time with him, convincing him that the social platform will work for his business, as it works with businesses that have already been using these platforms.
In fact, 65% of small businesses are on social media to increase leads. Also, 78% of small businesses use social platforms to drive traffic to their website, and if your business aims to build a loyal following, you must engage with your clients via the social media platforms.
According to the Social Media Examiner, 79% of small businesses use social media platforms to engage with consumers to make loyal followers out of them.
Written By: Hannah Kilpatrick | July 25, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Whether you’re starting a new business or growing an existing one, having a strong online presence for your small business is critical. Therefore in order to grow your business, you need to think about all our marketing efforts from offline to online.
Here are 25 fundamental marketing strategies to help you grow your small business:
Written By: Chad J. Treadway | July 20, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are in a service and trades industry, the biggest question I get is, “should I list pricing for my services and products on my website?” This idea brings up many varying opinions about this practice.
Some people believe it’s just stupid to list your prices on your website before you are able to show the value of your products or services compared to others in your industry to potential clients. Some are afraid consumers will get sticker shock, turn away, and not come back. You want the ability to demonstrate higher quality and WHY you are better than your competitors.
In some ways, I agree with this assessment. There are some businesses that need to demonstrate their value before scaring potential clients away.
We can assume two things about this business, though:
- Their website doesn’t demonstrate their value, which requires a personal sales interaction to prove their worth, and
- They are looking for any consumer, including those who are price shopping.
They are right in both of these cases - pricing should not go on the website.
However, if you are distinct and stand out from your competition, adding a pricing page on your service-based website can be a great key to success for your small business.
Written By: Adam Bennett | July 19, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You might be wondering, am I hungry? Why else would I be talking about EATing?
Well, if you are hungry to grow your business, focusing on your E-A-T will help you!
E-A-T stands for Expertise, Authority, and Trustworthiness and is what the search engines (Google, Bing, Yahoo) look at to determine help your web page’s quality.
E-A-T is critical because the higher the quality of your web page, the more likely it will show in search results and attract more visitors and traffic.
So let’s break it down. What exactly is E-A-T, and how can you prove to Google that your site has it?
Written By: Chad J. Treadway | July 13, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Ashville small businesses pay little attention to content when marketing their business through a website, blog, e-book, or any other online platform. We commonly believe that good content is an excellent design to attract more audiences. While a good design and a picture gallery are essential for marketing home builders, a mechanic needs a different mentality. Regardless of the industry your small business is in. You need good content to rank higher in search engine results!
Content Marketing for Ashville NC, small businesses can be a tricky task based on what it is you do. If your field is highly technical and requires specific knowledge, it becomes difficult to market your content as your target audience may not necessarily have all that technical knowledge. This blog will talk about the lessons we have learned that can make your marketing content attractive enough to help you get more prospects.
Written By: Chad J. Treadway | July 06, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Is your budding small business interested in harnessing the power of video? In this post, I will highlight the importance of video marketing for small businesses, how to overcome several of the obstacles you may encounter with video marketing, and finish up with a few suggestions for developing your strategy.
Forbes reports that “90% of consumers indicate product videos directly inform purchase decisions.” They say that “Companies utilizing video content experience a 41% increase in traffic through web searches” and that the ROI on video is nearly 52%!
Written By: Chad J. Treadway | June 29, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you are new to ad marketing and on the fence about whether to use Google Ads or Facebook Ads as your platform for advertising, this blog post will be helpful to you.
You have many options for advertising your business, including:
- Social media
- Paid search
- Display advertising
Written By: Chad J. Treadway | June 27, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As small business marketers, we love lead magnets, and it seems like everyone has at least one.
But why? And should you?
The short answer is yes, for these two main reasons:
- They are popular because they work.
- People will often download or access them.
Let me explain to you what they are, why you ultimately need one or more, and the different types, and I will even give you 20 examples!
Written By: Chad J. Treadway | June 24, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
