If you’ve found this, you may already have a basic understanding of pay-per-click (PPC) advertising and its principal advertising platform, Google Ads, formerly known as Google AdWords.
Google Ads has come a long way since its inception in 2000. It allows advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps). Statista, “In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars.”
The company derives money from advertising through its Google Ads platform, allowing advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps).
PPC ads continues to be the number 1 tool for marketers worldwide, regardless of your budget, due to its accurate targeting and cost-effectiveness, compared to other marketing avenues.
If you’d like to learn more about Google ads and PPC, I have compiled 85 interesting stats to help you understand how helpful it may be for your small business.
Written By: Adam Bennett | June 22, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
In the digital marketing world, the website is one of the most important tools small businesses can use to attract potential clients and spread awareness. According to content marketing firm BrightEdge, organic searches make up about 51 percent of the traffic driven to websites. With search engine optimization (SEO), you can boost the ranking of your web page in the search results and get the attention of a broader consumer base.
The current climate has brought a lot of attention to the importance of having an optimized website for local small businesses. As more companies focus on promoting their services via digital media, it can become slightly challenging to catch the eye of the target clientele.
This is where optimization of a web page can work effectively for marketing. Once the website is ranked within the top results of search engines like Google, you will be able to convince more people to click on it and look for more information.
So are you interested in finding out more about this?
Let’s get started.
Written By: Chad J. Treadway | June 17, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are we approaching another recession? Possibly. That is according to the banks and economists:
“Recession risks are high — uncomfortably high — and rising,” said Mark Zandi, chief economist at Moody’s Analytics.
Other financial gurus had similar sentiments back in mid-May of 2022:
- Former Goldman Sachs chief executive Lloyd Blankfein warned of a “very, very high risk” of recession.
- Former Fed chair Ben Bernanke cautioned that the country could be poised for “stagflation” — a slowing economy combined with high Inflation.
Regardless of what people think, no one can predict the future. These same economists believed there would be a good chance the next one would come as soon as 2020, after the presidential election. Well, we all know what happened in 2020.
Written By: Chad J. Treadway | June 15, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Business performance determines the level of your clients’ happiness. Thus, client satisfaction is undoubtedly one of the most critical components in all the content marketing campaigns you will launch.
When developing content, the main focus should be on how to ensure that your target clients’ experience with your brand will always be positive. Even if you offer competitively priced, high-quality products and services, your plan will get you nowhere if you fail to both inform and delight your audience.
Everyone will agree that a happy and satisfied client will be good for the company’s bottom line. Recently SuperOffice surveyed nearly 2000 businesses and found that over 45% of them said one of their top objectives for the next five years is to improve the client experience.
The first step in enhancing the satisfaction level among your clients is to identify the major factors that influence their happiness. Their expectations ideally should not only be met but exceeded in terms of communication, ease, and other important factors are taken into consideration when launching marketing campaigns and creating content.
Written By: Adam Bennett | June 13, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
I am often asked whether you can do pay-per-click advertising or “Google Ads,” The answer is yes. This is usually followed by does that work. Therefore, in this post, I will discuss what is paid search marketing (as it is referred to in our industry) as clearly as possible so that you can understand the basics of this powerful marketing tool. I will also talk about the benefits you can get from paid search marketing if you do it right. In addition, I will share tips for using paid search effectively and the things that you should avoid doing when using paid search marketing.
Written By: Adam Bennett | June 08, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let’s face it, utilizing social media to help bring in new clients and retain your current ones can be quite the balancing act. Your small business is missing out on a vast client base without any online presence. However, a company that overwhelms readers with too many posts may lose clients. What is the greatest way to engage your social media audience without having them unfriend you?
In many respects, you can cultivate a social media following by emulating the relationships that work in real life. Consider a networking event: would you prefer to meet with someone who engages you in a nice discussion about your field or someone who spends every breath attempting to sell you something? Your business can keep clients interested and engaged by cultivating a friendly rapport with your audience on social media. Instead of just “talking at” them, having a conversation with your audience can go a long way.
Remember: you’re trying to reach your ideal clientele, many of whom live and breathe on social media. Posting compulsive, share-worthy content on the appropriate channels can only help grow your business. And when in doubt, pictures of puppies, kids, and cats are probably a good idea. It is the Internet, after all.
Here are the top seven social media marketing rules for local small businesses:
Written By: Hannah Kilpatrick | June 06, 2022
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Local search engine optimization (Local SEO) is very beneficial for your small business. It is the channel that allows small businesses to gain online map visibility. With local SEO, your ultimate goal is to improve your ranking in the search results and bring in more visitors to your website.
The highest benefit that you can get from doing local SEO and doing it right is the ability to find more clients from your local area. This ability is what you need to have as you learn the ropes and think about how to get local SEO traffic near me.
Without learning and utilizing local SEO, your business will miss a significant amount of traffic that it should be capturing. According to a 2017 Review Trackers study, 35% of all searches for local businesses worldwide are local searches.
Written By: Chad J. Treadway | May 25, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
One of the questions we are often asked by small service area businesses in North Carolina is how much should I budget for digital marketing and SEO. The problem is that it isn't a black and white answer. As much as you may not want to hear what I am about to say, it depends.
Search engines such as Google, Bing, and Duck Duck go continue to evolve, often using artificial intelligence in their algorithms. Therefore so do the approaches that an agency such as Cube Creative Design uses. There isn't a one size fits all approach for every small business. Your small business is unique, and so should your SEO and digital marketing.
With that said, there are some commonalities between small businesses that allows us to have basic package level pricing as a starting point. But like I said, that is a starting point as determining your objectives, an evaluation of your current website (if you have one), and your short-term and long-term goals will ultimately determine the price.
Just as your small business is different, differing industries will also have different needs. Here are some examples of the niches we cater to and how their needs differ.
Written By: Chad J. Treadway | May 23, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
When I am out and about at networking events and meetings, I often say that service area businesses are always a good fit. It then dawned on me that many people might not realize what I mean. Therefore in this post, we will dive into what is a service area business and how search engine optimization (SEO) can help you show up higher on the search engine results pages.
Written By: Chad J. Treadway | May 16, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Both digital and traditional marketing all play a part in good brand management.
Using the same tone of voice in your emails and ads and selecting the same photo assets for your website for your billboards all contribute to the picture painted when a prospective client thinks about your products or services.
However, your brand may occasionally receive negative reviews or press, altering its perception.
If a potential client wants to know if your small business is trustworthy, they will likely look you up online.
Visits to your website will not suffice; they will seek more objective feedback.
As a result, online reputation management is crucial and is the process of shaping and controlling the online narrative surrounding your brand.
Written By: Adam Bennett | May 11, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
There are numerous strategies when it comes to determining the best digital marketing for your small business. Should you focus on search engine optimization or pay-per-click ads? What about social media and influencers?
This post will discuss why you need digital marketing, the importance of digital marketing for small businesses, and some of the best digital marketing for small businesses.
Written By: Chad J. Treadway | May 09, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Local SEO marketing is important because it helps your business stand out. With local SEO, you can even attract consumers even if you do not have a website. You can attract clients and consumers to your premises simply by having online leads.
Since these leads are people who search for products and services your kind of business offers, these leads are also the ones with a high intent to buy.
First, let us look at the data that suggests local SEO can drive traffic to businesses. Check the following data:
Written By: Chad J. Treadway | May 02, 2022
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
