As a small business owner you know it’s not easy getting your business noticed! We as consumers will go online at a rate of 97% to find local services. How can you ensure your business is found online? There are numerous ways and we aim to tackle a number of these in this post.
Written By: Chad J. Treadway | March 15, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Having a small business or local business, you may be wondering about the ways to effectively market your products and services and the budget that would be most effective. In this article, you'll see marketing projects and initiatives shouldn't necessarily be expensive. One sure-fire way to increase your chances of getting recognized and gaining more customers is through content marketing.
Written By: Adam Bennett | March 11, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Buyer personas at first glance may seem confusing; however, if you own a small business, it’s best to think of them as a fictional, generalized representation of your ideal client. They help you understand your clients or prospects better. This makes it easier for you to tailor content to the specific behaviors, needs, and concerns of different groups you service. The strongest buyer personas are based on market research and insights you gather from your existing client base through surveys and interviews; for most small businesses, one or two buyer personas may suffice to start. As you get more extensive, or if you have broad service offerings, you may need more. However, if you are just starting to think about buyer personas, then start small! Trying to do them all at once will do nothing but frustrate you. Remember, you can always build more persona later if needed.
Written By: Chad J. Treadway | February 26, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
We have all seen them, used them, and clicked on them. They are at the top of most websites. The marketing department loves them because they can pack so much information in them. What are they? They are slideshow, image rotators, carousels, and sliders. But - newsflash - they aren't all they are cracked up to be!
Written By: Adam Bennett | February 24, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Social media marketing can reveal itself to be a harsh reality, especially if you don't understand the ins and outs and what you can actually expect in terms of returns on your investment (ROI). Once your website is up and running, you should choose a marketing strategy that allows potential customers to get to know who you are, what you do, and why they should pick you over your competitor. The goal for every business regardless of size is to reach new prospects. Before you embark on a social media marketing campaign, it's wise to understand the pros and cons.
Written By: Hannah Kilpatrick | February 19, 2021
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
We have all heard it said, “buy local”. While we all want to, sometimes it can be hard to find a local company offering the goods or services when we go to Google or large online retailers. This is where Local Search Engine Optimization (Local SEO) comes into play.
Written By: Chad J. Treadway | February 16, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Every business, especially local businesses, needs to find the right digital marketing partner that can help them boost their visibility to their customers and clients. This is done using marketing strategies such as search engine optimization (SEO) and other content marketing techniques. In fact, according to Blue Corona, around 80% of people research a company online first before going to the small business's physical store or making a purchase with them. This just shows how important it is for businesses to have a solid digital marketing strategy.
But here's the big question: what are the things to consider when choosing the best marketing agency for your business?
If you want to find out, don't worry! We got you covered. In this article, we'll present seven important questions you should ask a prospective digital marketing agency or an SEO company to determine whether or not they're the right fit for you:
Written By: Adam Bennett | February 10, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The statistical doom and gloom of the service and construction industry’s labor market isn’t just theoretical. Many areas of the world, country, and right here in North Carolina feel the pain; talented, experienced workers are hard to find. Numerous friends, prospects, and clients in the industry have looked at me and said simply, “can you help me find people who want to work.”
Obviously, you want to find and hire employees, but how can you find the best so you can build the best team. While it may seem like all hope is lost, there is an opportunity. Like anything, it is going to take some planning and forward-thinking. With that, here are four tips to help you build the best team for service or construction business.
Written By: Chad J. Treadway | February 01, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Chances are you have already searched for something on the internet today. Everyone uses Google or other major search engines to find solutions for their problems every single day and businesses cannot forget to optimize their online presence in this day and age. BrightLocal says 46% of searches have a ‘local intent.’ ‘Plumbers near me’ or ‘plumbers in [location]’ are examples of a search with local intent. Even if the user does not include a location, Google uses the location of the searcher to show the most relevant results.
Search engine optimization (SEO) can be intimidating to say the least, but it doesn’t need to be. Today, we will be unpacking what local SEO can do for your company.
Local SEO best serves businesses that have a brick and mortar establishment or serve a specific geographic location. Local SEO consists of customized strategies to best fit your company's needs and goals. With many different price ranges, anywhere from $450 to $3000 per month, there is a solution for every local company.
Written By: Chad J. Treadway | January 26, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Local SEO, what exactly does that even mean? Think about this: four out of five consumers will use local searches to purchase goods, services, and products. If you are a local plumber, electrician, or service provider and your small business does not use local search optimization, you are in trouble. You will be losing out on 80% of potential business because you decided to ignore local search engine optimization (SEO).
Quite frankly, your small business existence depends on utilizing local SEO! By not utilizing local SEO tactics, you will become a statistic in the local small business graveyard. Local SEO provides essential tools to rank your small business website high in local search results. Remember, four out of five people conduct local searches to meet their needs and have their services provided for.
Written By: Chad J. Treadway | January 21, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Imagine for a moment you just started your own party planning business, and you are trying to find customers who would potentially use your services. Still, you don't know anything about marketing, directories, flywheels, and/or funnels. You do a quick Google search and find a company that you can pay to find some leads for you (a lead generating company). They have a plethora of established leads or potential clients, so they say.
This company may have a website that offers free birthday cake recipes and craft wrapping bows ideas as a downloadable pdf. A prospect may enter their email address to access it and have it emailed to them. By entering their email, they agree (usually in the fine print) to have the email address shared with businesses in their area that offer these services. You are then handed (after paying a price) a lead for someone throwing a birthday party. The email and contact information may also be shared with other like-minded businesses who may be potential partners (craft businesses, entertainment, or bakeshops) or even your biggest competitors.
Written By: Chad J. Treadway | January 13, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Google is no respecter of websites. This means every website has the same chance to rank on page 1 of Google, but it takes time, and a website owner must be patient. It takes time and hard work to rank on page 1 of Google. Do not get discouraged if your website does not reach the top page in 30 days. It is practically impossible (if not impossible) to rank on page 1 of Google that quickly.
Written By: Adam Bennett | January 08, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
