Your website should be a true representation of your small business. As a result, whether your existing website is in need of a facelift or you are just getting started with the idea of developing a website for your small business, keep that overarching aim in mind.
The design of your website has a significant impact on how effectively it converts prospects to clients or persuades visitors to contact you, fill out a form, or book an appointment. Design influences 94% of first impressions, and it takes visitors less than half a second to evaluate whether or not they like your site. In essence, your website has a lot riding on it.
While colors, images, and graphics are essential elements of website design, the layout significantly influences user experience and conversions.
Written By: Adam Bennett | October 13, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The Internet is by far one of the most effective tools you can use to help your small business grow. After all, you can't expect to maximize your reach if no one can find your business on the first page of the search engine results pages (SERPs). Therefore you need to have high-quality content on your site to boost your authority and visibility.
However, there are numerous aspects of quality content that you may be unaware of. Let's look at what you should know:
Written By: Chad J. Treadway | October 11, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
There were two young farmers, Amos and Rufus. Both were just starting out, and neither could afford to buy their own land. They had heard a large landowner, Frank Booker, was letting farmers like them rent land for free. They spoke with other farmers and realized that it was indeed the case and that they to could use the land for free.
Amos and Rufus were given identical spots side by side. They were the perfect spots to boot! They were close to the main road with plenty of parking, and they could sell their crops directly from the field. Time went by, and our faithful farmers started to become more successful.
Written By: Chad J. Treadway | October 08, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
You have heard it time and again – content marketing will help grow your small business.
It may sound redundant, but until companies focus on making relevant website content, it bears repeating. Content marketing is at the heart of many successful sales and marketing campaigns of small and large businesses alike.
Written By: Adam Bennett | October 06, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Effective communication is the basis of every successful organization. Making genuine connections with prospects and clients requires the right brand voice. Of course, the opposite is also true, a badly formed or inconsistent brand voice can just as quickly breed doubt, even distrust.
Understanding how to develop a brand voice will pave the way for effective internal and external communications. Let's delve a little further into why this is the case and how your brand may create—and keep—a voice that is appropriate for your company.
Written By: Chad J. Treadway | October 05, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Do you want to know something shocking? Search Engine Land reports that 93% of online experiences begin with a search engine.
It is critical to optimize your website for search if you want people to experience and connect with your small business online.
With the advancement of technology and the refinement of algorithms, the search engine optimized techniques in 2015 may no longer be applicable now. Given certain search engine optimization (SEO) best practices remain unaltered, others continue to evolve and new ones are introduced into the mix. After all, internet years may be best thought of as in dog years. A year in human time is like seven years in internet time. Needless to say, the internet is fast, but time moves faster on it!
If you want to be found in Google searches and build your small business’s reputation and presence online, you must stay up with evolving SEO trends. Otherwise, you'll be left in the dust in the search engine results pages (SERPs), with your material getting old on Google's page 2. This is also known as where you hide the dead bodies.
According to a report by Matt Southern of Search Engine Journal, “Results on the second page of Google have a CTR of less than 1% for each position.”
Are you determined not to fall behind in the SEO game? If so, keep reading to learn about the top SEO trends of 2021 that will help your content stand out and rank higher in 2022.
Written By: Chad J. Treadway | October 04, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Did you notice anything recently about your email open rates? On September 20, 2021, Apple rolled out their new iOS 15 privacy features that includes Mail Privacy Protection. This is great when it comes to customer privacy but will impact your marketing efforts, especially email marketing.
Many elements may affect your email open rate (subject line, preview text, body content, personalization, and more), but in this case, it’s all Apple. doesn’t
Written By: Adam Bennett | October 01, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As the weather starts to turn cooler and we enter into the fourth quarter of the year, many businesses start discussing budgets. Choosing the right marketing budget is difficult for any small business. Small businesses, in particular, must maintain a good balance of revenue to costs while spending resources to advertise, market, and grow the business. Then the ultimate question comes up of how much should I be spending on advertising and marketing and where.
Written By: Chad J. Treadway | September 27, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Testimonials show prospective clients that your service really works as it should. But how effective are testimonials? We are providing you this list of testimonial statistics to give even more evidence of the difference that testimonials and reviews can make for you in the coming years and how they can be used most effectively.
Written By: Adam Bennett | September 22, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Content marketing is a low-cost, long-term, and client-focused strategy for driving website traffic and leads. It is critical to successful small business inbound marketing in an era where communication is a cacophony rather than a conversation.
In the 1970s, it was said that the typical person viewed 500 to 1,600 advertisements every day. In 2021, there aren’t any official numbers available. However, the average person is expected to see between 6,000 and 10,000 advertisements each day. So it's no wonder that adblocking software is used by 11% of the world's internet-connected population. Quick confession: your’s truly runs one and has for years!
People are hyperaware of advertisements and sales pitches with more means to interact than ever before, and they don't like it. So, before you can earn their money, you must first win their heart. This is why content marketing is essential.
When done correctly, content marketing delivers a variety of benefits that combine to create a sales-friendly atmosphere.
Written By: Chad J. Treadway | September 17, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Why invest in digital marketing for your business? How do you grow your North Carolina small business with digital marketing?
With the rise of the internet as a marketing tool, digital marketing is now the leading trend in the industry.
The digital marketing concept prides itself on the following advantages:
- It incurs little to no investment. Traditional marketing, on the other hand, costs thousands of dollars right from the start.
- More and more people are shopping online. They prefer home delivery services to time-consuming brick-and-mortar shopping.
- Your competitors are doing the same things you do. Thus, it comes down to who reaches customers first - online.
- Digital marketing uses many tools not used in traditional marketing, making it easier for businesses to make decisions. With these tools, you can craft strategies based on your audience and product feedback.
At the core of it all is the fact that everyone is online. With online marketing, you have the power to reach billions of people to spur growth for your small business fast.
Written By: Adam Bennett | September 16, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Gmail started using a “promotions” tab in 2013 to help users sort important emails from promotional emails and social media emails. Since then, there has been a huge reduction in users' spam complaints and a lower read rate of commercial, promotional emails. This is due to many users ignoring the two tabs and staying in their inbox.
The way Gmail delivers to these tabs is constantly changing based on variable data, sender information, email content, and recipient engagement. Not all Gmail users pay attention to these special tabs, and some have disabled them altogether. Many users stay in the primary inbox tab, but many users still check the promotions tab for important emails.
Written By: Adam Bennett | September 16, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
