Every small business, no matter your industry, seems to struggle at some point. Below are seven tips on how you can help save time and money and ultimately make your business more profitable.
Written By: Chad J. Treadway | January 04, 2021
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If I were to ask you the difference between search engine optimization (SEO) and search engine marketing (SEM), you may or may not be able to tell me. Unfortunately, they are far too often used interchangeably. However, they are very different strategies! The similarity between the two makes it difficult for most small business owners to determine a better fit. Should you invest in one or the other, or maybe both? Let's look at what's the difference and which one you need for business.
Written By: Adam Bennett | January 01, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Controlling overhead costs is critical for all small businesses, but those in the construction and trades it is even more critical. With increased competition, increased material cost, and slim profit margins, it has forced many businesses to take a good hard look at overhead cost management.
Written By: Chad J. Treadway | December 02, 2020
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Jobsite theft can be a hefty burden for contractors of any size. According to the Associated General Contractors of America, it can almost a billion dollars annually.
Here are a few tips and tricks that you can do to help secure your job site:
Written By: Chad J. Treadway | November 02, 2020
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The primary purpose of your small business website is to attract the right customers and motivate them to take action. The call to action might be to contact you, find out more about you and your offerings, or referring others to the business. A mere entertaining site is simply noise and is no real value, ahem social media sites. Your website needs to work just as hard for you as you do; consider the following suggestions:
Written By: Adam Bennett | October 09, 2020
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
I have a couple of confessions to make; I used to hate reading! I would often read the Cliff Notes versions if one was available. In college, I would do my best to skim what I had to read and fake my way through the discussion. In hindsight, not the best decision, but I passed, right? However, as I have gotten older, I have forced myself to read more. My thoughts are I already have a master’s degree, reading sales and marketing books is cheaper than an MBA, less time-consuming, and I don’t have to do accounting classes! I am happy to report as of writing this, I have read 14 books just this year.
Some have been short, some have been longer. Some I struggled to get through, a few I could take or leave, while others really spoke to me. Of all that I have read in the past few years, there are three maybe four that I think every entrepreneur and small business owner needs to read. I call it the sales and marketing trifecta. Without further ado, here is the order I think you should read them.
Written By: Chad J. Treadway | September 22, 2020
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
On the surface, Google My Business (GMB) is a FREE tool from Google that helps businesses manage their online presence on the search engine results page and maps. It is the vessel that allows the local search to be more accurate. The only stipulation is that you must meet people in person. In other words, you can’t operate 100% online.
For example, if you chartered Nautilus trips, you could have a Google My Business listing, however, if you just sell seashells online, it's a no go.
Before we dive too much into GMB, let's look at how people search.
Written By: Chad J. Treadway | July 28, 2020
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
It’s a competitive market for today’s small business owners. You aren’t only competing against other small business owners but depending on your area you might also be competing with larger companies and franchise operations. But there is good news, much like a David and Goliath, being smaller and also help make you more nimble allowing you to act quicker. If you know how and what information to monitor, your business can be as successful as any.
Here are seven tips for helping your small business save time and money and making your business more profitable.
Written By: Chad J. Treadway | July 07, 2020
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
I hate to break it you, but your social media page isn’t your website. It’s a common misconception by many small businesses since they are so accessible and popular. However, I have said it before and will continue to say, social media platforms are rented spaces. While they can be used as part of a greater content marketing strategy, you still have to have a website for it all to live. Here are seven quick reasons why a website is non-negotiable!
Written By: Chad J. Treadway | June 11, 2020
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Jump back in your time machine to the year 1986. Think about what was popular and how different the world we are living in now is versus 34 years ago. 34 years ago computers were barely a thing, there was no such thing as the internet as we know it today or smartphones. Why is that small business still think they can market the same way as they did in the past?
I have often said and will continue to say until someone can prove to me that traditional marketing for small businesses is dying. Traditional marketing is in your face, says look at me and don’t you forget about me! This is all in hopes that you remember them when and if you need them.
Learning to market in this new digital age can be tricky at best. While most people are out there doing their sales and marketing at level 10. What I want to help you do and show you what to do is, give you that little extra push over the cliff, and turn up your sales and marketing to 11!
Written By: Chad J. Treadway | June 02, 2020
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In this final post of the Building The Arch Series, think of the archway opening we have built through the wall. All the noise and distractions that have prevented people from finding your business.
We are to the point we can add one of the most critical pieces in an arch, which is the keystone. The keystone is the wedge at the top, upon which all the other components lean. It is the essential component of the arch system, and it is always the last piece set in place. Essentially, it locks all other components into position. For our purposes, Google My Business is that keystone.
Written By: Chad J. Treadway | May 29, 2020
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In my previous posts, I have covered a lot of ground, from pillar pages and blogs to landing pages and social media. In this post, I want to summarize paid ads, primarily on display, search, social ads and pay-per-click.
I will be 100 percent honest with you, I am not a fan of paid ads or paid media. I run an ad blocker on most of my devices. Regardless of my personal experience or feelings on them, I will agree they have their place when it comes to overall marketing strategy. When clients ask me about paid ads or paid media, I will often equate them to a drug or a quick fix. They can help you get a quick boost in traffic and quickly fill the pipeline.
Written By: Chad J. Treadway | May 19, 2020
Chad is our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
